Art-Pop and alternative R&B, two genres that can be easily applied to new artist George Gretton’s borderline incredible new single and music video for “Tread Water” that you can dive into below. Growing up in Nottingham and now London-based, this inspired multi-instrumentalist, singer and producer defies any box you place him in, sculpting a forward-thinking and trend-less sound that’s distinctly his, via expansive atypical arrangements, experimental processing and fitful drum samples. This video and audio is a real breathe of fresh air.