One of my absolute favourite emerging producers at the moment is LOUDPVCK, the East-meets-West collaboration between Ryan Marks and Kenny Beats. If you read my recent article, The Top 15 Trap Tracks of 2012 (so far), you would have found their début track Brick sitting cool at #5. I’ve listened to Brick once a day minimum since I first heard it, so when Ryan Marks emailed me last night to let me know about the latest LOUDPVCK track that would be released today, well, I was worried. What if it didn’t meet the high expectations that I have for anything from this duo? Luckily, within 15 seconds of playing it my fears were laid to rest. Nv$sty ups the anti in terms of rap inspiration while avoiding all the clichés of current trap production. And best of all… free download.
– Ziad